Ivory Latta is a bundle of energy, on the court and off. When she’s not on the court as a player or coach, she’s promoting her new shoe The Illest. The shoe is specifically designed for women basketball players to lessen the impact on knees and hips.
Latta held a pop-up store at Stash On Trade in the EpiCentre on Sunday.
The shoe is made by the Nfinity brand, which is notable in the cheerleading industry, Latta said. She hopes The Illest will appeal to women and girls, who often wear men’s shoes for basketball. As a girl, Latta always wanted the Jordan 11. As an adult, she turned that passion into creating her shoe.
“I’m really excited. It was a dream of mine just to have my own shoe, to go to camps and see little girls wear my shoe,” she said.
