Launched in 2013, the “No More” PSA campaign was initiated by Law & Order: SVU‘s Mariska Hargitay‘s Joyful Heart Foundation in conjunction with No More in a three-year campaign against domestic violence and sexual assault.
Stars like Mary J. Blige, Christopher Meloni, Sophia Bush, Sway Calloway, Blair Underwood, Natasha Lyonne, Shad Moss, Nick Lachey, Tim Gunn, Courtney Cox and more are all featured in these important ads. The campaign features commercials, print and banner ads that will be displayed across all Viacom Networks.
The domestic violence statistics are startling. According to a study conducted by GfK Public Affairs & Corporate Communications:
- One in three women (30%) and one in seven men (14%) report being a victim of domestic violence; one in five women (20%) and one in sixteen men (6%) report being a victim of sexual assault.
- 60% of Americans, 15 years of age or older, know a victim of domestic violence or sexual assault. Among the 70% of women who have experienced domestic violence and told someone about it, more than half (58%) said that no one helped them.
- Only 47% of men experiencing domestic violence report telling someone about it, and with good reason. Of men who did tell someone, 87% reported that no one helped them.
The “No More” PSA campaign is aimed to get people to start talking about domestic violence. The reaction by some people are that of discomfort and dismissal. But that’s exactly the point. These commercials are supposed to make you uncomfortable because you’re supposed to be upset and annoyed by domestic violence. The commercials are to make you get involved in domestic violence.
After seeing the brutal Janay Rice video played time and time again, we hope this PSA will be played just as often.
Do you think these ads will be effective in combating domestic violence? Sound off in the comments below.
Celebrities Who’ve Survived Domestic Violence
1. La Toya JacksonSource:Amanda Edwards/Getty Images 1 of 21
2. Michel'leSource:Leon Bennett/Getty Images 2 of 21
3. Gabrielle UnionSource:Taylor Hill/Getty Images 3 of 21
4. NeNe LeakSource:Brian Ach/Getty Images 4 of 21
5. Mariah CareySource:Steve Granitz/Getty Images 5 of 21
6. Whitney HoustonSource:Mirrorpix/Getty Images 6 of 21
7. K. MichelleSource:Prince Williams/Getty Images 7 of 21
8. Evelyn LozadaSource:Leon Bennett/Getty Images 8 of 21
9. Tina TurnerSource:Alain MINGAM/Getty Images 9 of 21
10. Robin GivensSource:Ron Galella/Getty Images 10 of 21
11. Claudette OrtizSource:Steven TUDOR/Getty Images 11 of 21
12. Halle BerrySource:Alberto E. Rodriguez/Getty Images 12 of 21
13. Tamar BraxtonSource:Bryan Steffy/Getty Images 13 of 21
14. Kelly RowlandSource:Allen Berezovsky/Getty Images 14 of 21
15. RihannaSource:Jason Merritt/Getty Images 15 of 21
16. Lisa WuSource:Paras Griffin/Getty Images 16 of 21
17. Jaslene GonzalezSource:Jerritt Clark/Getty Images 17 of 21
18. Keke WyattSource:Prince Williams/Getty Images 18 of 21
19. Christina AguileraSource:Jason LaVeris/Getty Images 19 of 21
20. Erica MenaSource:Prince Williams/GettyImages 20 of 21
21. Cicely TysonSource:Alberto E. Rodriguez/Getty Images 21 of 21
The ‘No More’ Domestic Violence PSA Campaign Is Uncomfortable To Watch & That’s Exactly The Point was originally published on hellobeautiful.com