Cheryl Pearson-McNeil, joined Roland Martin on NewsOne Now to discuss the findings of the Nielsen 2015 African American Consumer Report.
According to a new report by Nielsen titled “The Making of a Multicultural Super Consumer,” “Multicultural consumers are rapidly becoming the core of the U.S. population…
BuzzFeed senior editor Kelley Carter and digital correspondent, Ray Cunningham otherwise known as MissterRay joined Roland Martin on “NewsOne Now” to discuss network TV rediscovering African American audiences…
To spend or how much to spend, that is the question millions of Americans are faced with each holiday season. But unlike in recent years,…
When it comes to advertising, cultural identity is closely linked to Blacks’ affinity for products and purchasing behavior. Compared to the general population, African-Americans are…
If you want to find out more about African-Americans and their viewing habits and what kinds of entertainment they consume and when and why, you…
Did you know that tens of thousands of new products are introduced to consumer markets around the world every year? It could be a new…
